General
A visit to the hairdresser should not be a purely practical act, but also a pleasant experience. Customers appreciate it when they find a pleasant atmosphere in a hair salon and can relax. This also includes varied entertainment that distracts the customer from everyday problems.
Good entertainment can take the form of music, magazines, DOOH screens or even conversations with the hairdresser or other customers. It is important that the hairdresser takes care of a pleasant atmosphere and makes his clients feel comfortable.
Why can’t there be too much advertising?
Too much advertising can quickly disturb and scare away the customer. It is important that the hairdresser creates a pleasant atmosphere and does not disturb with excessive advertising. It is better if the advertising is more subtle and not intrusive, smadooh MEDIA is super positioned with the screens. Not too flashy and so that our previous customers even like the advertising.
Smadooh MEDIA offers samplings together with advertisers, these will be well received by your customers, customers will also build a higher loyalty and will also be more loyal to your salon. The question then naturally arises: Why are samples of promotional products popular?
Promotional product samples are a great way to convince customers of the benefits of a particular product. Customers appreciate having the opportunity to try a product before they buy it.
Samples allow the customer to test the product in practice and see if it is suitable for them. This can lead to higher customer satisfaction and a greater likelihood that the customer will buy the product.
In summary, it is important that hairdressers provide a pleasant atmosphere for their customers and ensure that their customers can relax and feel comfortable by providing a variety of entertainment. Excessive advertising should be avoided, while samples of promotional products are a great way for both the issuer and the advertiser to build customer loyalty.
General
The cocooning effect describes people’s need to protect and relax in their private surroundings. This effect has increased in recent years as people experience more and more stress and hustle and bustle in their daily lives. In this environment, they look for ways to relax and escape.
This effect is of great importance to marketers, as they can reach their target audience where they are most receptive to marketing messages. Hair salons offer an ideal opportunity to attract the attention of the target group. In this environment, customers have the time and space to engage with and consciously perceive the marketing experience.
With smadooh MEDIA, marketers can take advantage of this effect by presenting their marketing message on the frontally placed screens. The time spent in hairdressing salons is high, which leads to maximum visibility of the brand.
smadooh MEDIA’s innovative DOOH network in Swiss hair salons provides a unique platform for the advertising message. The entertainment program on the screens creates a memorable experience for the target group and makes the brand shine.
Marketing doesn’t have to be boring. With smadooh MEDIA, advertising becomes entertainment and offers REAL Attention. Placement directly at the operator’s station ensures the best possible attention.
smadooh MEDIA offers a variety of entertainment blocks from all kinds of sectors, such as sports, travel, crafts, fashion, technology. With over 1000 screens and 133 advertising locations, smadooh MEDIA offers high visibility and maximum reach.
In summary, the cocooning effect is of great importance to marketers as it provides an ideal opportunity to reach their target audience on an emotional level. With smadooh MEDIA, marketers can take advantage of this effect
Advertisers, General
With smadooh MEDIA you have the chance to reach your target group on an emotional level and strengthen their brand awareness. Our innovative DOOH networks in Swiss hair salons offer a unique platform for your advertising message, guaranteeing maximum visibility thanks to high dwell times and precise targeting.
A new concept for marketing
With smadooh MEDIA we make your brand shine and ensure an unforgettable experience for your target group. We use the cocooning effect and decelerated mindset that comes with a visit to a hairdresser to bring awareness to your brand. Our concept is to turn advertising into entertainment by presenting a unique entertainment program on frontally placed screens.
Maximum visibility for your brand
With over 1000 screens and 133 advertising locations, we offer you high availability for your advertising message. Our screens are located directly at the operating place of the hairdresser, so that we achieve the best possible attention during the stay. Our innovative concept ensures maximum visibility of your brand, because during the operation your advertising is played directly on the customer’s mirror.
Variety of entertainment
With smadooh MEDIA can be spent a variety of entertainment blocks, including sports, travel, crafts, crafts, fashion, technology and much more. This way you can be sure that your target audience will be enthusiastic about your advertising.
REAL Attention – truly attentive target group
With smadooh MEDIA you reach a really attentive target group. Because during the stay in the hairdresser’s attention is focused exclusively on the advertising screen. This gives you the opportunity to reach your target group on an emotional level and strengthen their brand awareness.
General
smadooh MEDIA is the future of marketing. Our innovative DOOH networks in Swiss hair salons offer a unique platform to present your brand to your target group. The high dwell time and high targeting guarantee maximum visibility of your brand.
Discover the world of entertainment marketing with smadooh MEDIA
With smadooh MEDIA you can reach your target group on an emotional level. Use the moment of relaxation and undisturbed attention of your target group to raise awareness of your brand. Thanks to our innovative DOOH network in Swiss hair salons, we offer a unique platform for your advertising message.
Leverage the cocooning effect
Leverage the cocooning effect and decelerated mindset of your target audience by presenting a unique entertainment program on frontally placed screens. Smadooh MEDIA offers a variety of entertainment blocks from different divisions such as sports, travel, crafts, fashion and technology.
Maximum visibility of your brand
With smadooh MEDIA you achieve maximum visibility of your brand. Our screens are located directly at the operator’s station and are played during the stay of the advertising viewers. This is how we ensure the best possible attention.
REAL Attention
With smadooh MEDIA you get REAL Attention. Our high dwell time and precise targeting guarantee maximum visibility for your brand. Convince yourself of our vision of a future-oriented marketing solution.
Smadooh MEDIA has 1000+ screens and 133+ advertising locations
Smadooh MEDIA has 1000+ screens and 133+ advertising locations. Our network is broad and enables a wide reach of your brand. This way you can reach all Swiss language areas.
Entertainment advertising
With smadooh MEDIA, advertising becomes entertainment. Convince yourself of our vision of a future-oriented marketing solution.
Advertisers, General
Why should you place your marketing campaign in the hairdressing environment?
In today’s world, it is increasingly difficult to capture the attention of consumers. Advertising is often perceived as annoying and overlooked. In the hairdressing environment, however, there is a unique opportunity to reach your target group emotionally. The relaxation and decelerated mindset of your target audience provides an opportunity to bring awareness to your brand.
What is the cocooning effect?
The cocooning effect describes people’s need to protect themselves from the stressors of everyday life and relax in their own «cocoon.» In the hairdressing salon, customers have time and space to relax and switch off from the daily demands. This uninterrupted attention can be used to showcase your brand.
How can Smadooh MEDIA help you?
Smadooh MEDIA offers a unique platform for your advertising message. Our innovative DOOH network in Swiss hair salons enables you to reach your target group on an emotional level. With our unique entertainment program on frontally placed screens, you can take advantage of the cocooning effect and appeal to the decelerated mindset of your target group.
What does the dwell time look like?
Our high dwell time and good placement guarantee maximum visibility of your brand. Customers are served by the hairdresser during their stay and have our advertising screen right in front of them at the serving station. This guarantees the best possible attention for your advertising.
How diverse are the entertainment blocks at Smadooh MEDIA?
Smadooh MEDIA offers a wide range of entertainment blocks, including sports, travel, crafts, fashion, technology and many more. No matter which target group you address, we bring them to your advertising.
General
Smadooh Media is a leader in Digital Out of Home (DOOH) advertising. With over 1000 screens and 133 advertising locations, Smadooh Media offers a variety of entertainment blocks for different target groups. Advertising is displayed directly in the hair salon in front of the customer, which guarantees maximum attention.
Smadooh Media – Entertainment for all
Smadooh Media offers a variety of entertainment blocks for all kinds of interest. Whether sports, travel, crafts, fashion or technology, Smadooh Media has the right offer for everyone.
Hair salon advertising
Smadooh Media’s advertising is shown directly in the hair salon while the customer is having his hair cut. With the space directly in front of the mirror, Smadooh Media achieves the best possible attention from the customer.
High visibility through innovative network
Smadooh Media has an innovative network that guarantees maximum visibility for advertising. By using the latest technology and a well thought-out concept, Smadooh Media can offer its clients an effective advertising campaign.
Advantages for customers
For customers, Smadooh Media offers many advantages, such as high reach and effective targeting. By using the latest technology and a well thought-out concept, Smadooh Media is able to offer its clients an effective advertising campaign that achieves its goals.
