Advertisers
In the hairdressing sector, it is important to stand out from the competition and attract customers through innovative marketing solutions. This is where Smadooh MEDIA comes in, the DOOH (Digital Out of Home) network for hair salons in Switzerland. With Smadooh MEDIA you can present your marketing campaign as an entertaining program and thus increase your sales figures.
What is Smadooh MEDIA?
Smadooh MEDIA is a DOOH network that enables clients to present their marketing campaign in a new and innovative way in hair salons. The platform connects coiffure salons with a network of large digital signage displays installed in many shopping malls and other public places in Switzerland. By using Smadooh MEDIA, advertisers can present their marketing campaign in a relaxed and entertaining way, achieving higher awareness and customer loyalty.
Why is Smadooh MEDIA the perfect solution for hair salons?
Smadooh MEDIA offers advertisers a variety of benefits, including:
- Innovative presentation options for marketing campaigns
- Reaching a large target group through the DOOH network
- Increasing awareness and customer loyalty
- Possibility to present an entertaining program that attracts the attention of the target group – for example, as a content block of up to 4 minutes in length.
Success criteria for a marketing campaign with Smadooh MEDIA
To create a successful marketing campaign with Smadooh MEDIA, you should consider the following criteria:
- Use of engaging and entertaining content
- Selecting the right locations
- Include all the necessary information to memorize the brand in the spot
Summary
Smadooh MEDIA is an innovative solution for advertisers looking for new ways to present their marketing campaign. By using Smadooh MEDIA, advertisers can present their marketing campaign as an entertaining program and thus increase their sales.
Advertisers
Harnessing the decelerated mindset of target audiences through DOOH media is of great importance for marketing. A decelerated attitude means that people have time and space to engage with content and understand it more deeply. DOOH media, such as Smadooh Media’s network, provides an excellent opportunity to reach decelerated consumers by offering large format and visually appealing advertising in public areas. This can help build a deeper connection between the brand image and the consumer.
Consumers usually don’t mind seeing ads while they are relaxed because they are more open and receptive to marketing messages when they are relaxed. A relaxed environment, such as in a waiting area or when relaxing at home, invites people to become more aware of their surroundings and focus their attention on visual content. In such an environment, consumers are more likely to take time to look carefully at advertising and consider the brand or product being portrayed. In addition, a relaxed attitude makes them feel less stressed and under pressure, which can make them more willing to absorb and interact with marketing messages.
In summary, it is of great importance to leverage the decelerated mindset of the target audience through DOOH media such as Smadooh Media’s network. A relaxed attitude leads to consumers being more open and receptive to marketing messages and taking time to consider them carefully. This can build a deeper connection between the brand image and the consumer, which can lead to increased awareness and interaction with the brand.
Advertisers, General
With smadooh MEDIA you have the chance to reach your target group on an emotional level and strengthen their brand awareness. Our innovative DOOH networks in Swiss hair salons offer a unique platform for your advertising message, guaranteeing maximum visibility thanks to high dwell times and precise targeting.
A new concept for marketing
With smadooh MEDIA we make your brand shine and ensure an unforgettable experience for your target group. We use the cocooning effect and decelerated mindset that comes with a visit to a hairdresser to bring awareness to your brand. Our concept is to turn advertising into entertainment by presenting a unique entertainment program on frontally placed screens.
Maximum visibility for your brand
With over 1000 screens and 133 advertising locations, we offer you high availability for your advertising message. Our screens are located directly at the operating place of the hairdresser, so that we achieve the best possible attention during the stay. Our innovative concept ensures maximum visibility of your brand, because during the operation your advertising is played directly on the customer’s mirror.
Variety of entertainment
With smadooh MEDIA can be spent a variety of entertainment blocks, including sports, travel, crafts, crafts, fashion, technology and much more. This way you can be sure that your target audience will be enthusiastic about your advertising.
REAL Attention – truly attentive target group
With smadooh MEDIA you reach a really attentive target group. Because during the stay in the hairdresser’s attention is focused exclusively on the advertising screen. This gives you the opportunity to reach your target group on an emotional level and strengthen their brand awareness.
Advertisers
Digital Out-of-Home (DOOH) marketing is on the rise in Switzerland and smadooh MEDIA is a major player in this market. With over 1000 screens and 133+ advertising locations, smadooh MEDIA offers a unique platform for companies to bring their brand and advertising message directly to the target groups.
The advantages of DOOH marketing
DOOH marketing offers a variety of advantages over traditional marketing methods. One of the biggest advantages is the direct target group approach. DOOH screens are often located in places where people linger, such as hair salons, and offer companies the opportunity to bring their advertising message directly to the eyes of their target audience.
Smadooh MEDIA offers REAL Attention
With smadooh MEDIA, companies can attract the attention of their target group in a unique way. The advertising viewers are served by the hairdresser and in front of them is our advertising screen, directly on the customer’s mirror. In this way, the maximum attention can be achieved.
Entertainment blocks for every taste
smadooh MEDIA offers entertainment blocks in many different categories, such as sports, travel, crafts, fashion, technology. This allows companies to ensure that their advertising message is relevant and interesting to their target audience.
Targeted attention for maximum visibility
Thanks to our high dwell time and high real attention opportunities, we guarantee maximum visibility for our clients› brand. Companies can be sure that their advertising message will reach the right target group and leave a lasting impression.
Advertising as entertainment
With smadooh MEDIA, advertising becomes entertainment. Our innovative DOOH network in Swiss hair salons offers a unique platform for companies to present their brand and advertising message in an unforgettable way
Advertisers, General
Why should you place your marketing campaign in the hairdressing environment?
In today’s world, it is increasingly difficult to capture the attention of consumers. Advertising is often perceived as annoying and overlooked. In the hairdressing environment, however, there is a unique opportunity to reach your target group emotionally. The relaxation and decelerated mindset of your target audience provides an opportunity to bring awareness to your brand.
What is the cocooning effect?
The cocooning effect describes people’s need to protect themselves from the stressors of everyday life and relax in their own «cocoon.» In the hairdressing salon, customers have time and space to relax and switch off from the daily demands. This uninterrupted attention can be used to showcase your brand.
How can Smadooh MEDIA help you?
Smadooh MEDIA offers a unique platform for your advertising message. Our innovative DOOH network in Swiss hair salons enables you to reach your target group on an emotional level. With our unique entertainment program on frontally placed screens, you can take advantage of the cocooning effect and appeal to the decelerated mindset of your target group.
What does the dwell time look like?
Our high dwell time and good placement guarantee maximum visibility of your brand. Customers are served by the hairdresser during their stay and have our advertising screen right in front of them at the serving station. This guarantees the best possible attention for your advertising.
How diverse are the entertainment blocks at Smadooh MEDIA?
Smadooh MEDIA offers a wide range of entertainment blocks, including sports, travel, crafts, fashion, technology and many more. No matter which target group you address, we bring them to your advertising.
Advertisers
As the leading DOOH network in Swiss hair salons, smadooh MEDIA puts your brand in the spotlight. We combine state-of-the-art technology with emotional marketing to provide a unique platform for your advertising.
Maximum visibility for your brand
With over 1000 screens and 133 advertising locations in hair salons, we offer high dwell time and precise targeting. The advertising clients are served by the hairdresser and during their stay they have in front of them our advertising screen placed on the client’s mirror. This guarantees maximum attention for your brand.
A unique entertainment program
We take advantage of the cocooning effect and decelerated mindset of your target audience by presenting a unique entertainment program on frontally placed screens. This creates an emotional connection to your brand that leaves a lasting impression on your target audience.
A new world of marketing
With smadooh MEDIA we transform advertising into entertainment. We make your brand shine and create an unforgettable experience for your target audience. Discover with us a new world of marketing that will lead you and your brand to success.
Our innovative DOOH network
Thanks to our innovative DOOH network, we offer a unique platform for your advertising. Our high dwell time and precise targeting guarantee maximum visibility for your brand.
Our entertainment blocks
Our entertainment blocks cover all kinds of divisions, including sports, travel, crafts, fashion and technology. In this way, we reach a broad target group that is addressed on an emotional level.
REAL Attention
We offer REAL Attention because we know your brand deserves to be in the spotlight. Thanks to our innovative technology and emotional marketing strategy, we guarantee maximum attention for your brand.
Conclusion
In summary, smadooh MEDIA offers a unique platform for a forward-looking marketing solution. With our innovative DOOH network in Swiss hair salons, you can place your brand on an emotional level with your target group. Use the moment of relaxation and undisturbed attention to bring awareness to your brand.
With our entertainment offer and high dwell time, we guarantee maximum visibility of your brand. We make sure that advertising becomes entertainment and provide REAL attention by playing the ads directly at the operator station.
With more than 1000 screens and 133 advertising locations, you can be sure that your brand will resonate with your target audience. Convince yourself of our vision of a future-oriented marketing solution. Invest in your brand and get the success you deserve.
