Reach your target audience in a moment of relaxation and undisturbed attention: at the hairdresser. As we know, hairdresser customers are basically in a cocooning effect: the mindset is decelerated, the first positive experiences have already happened. The clientele sits relaxed in front of the mirror and enjoys a frontal attention on our screens with a unique entertainment program. While men (every 2 weeks) go to the hairdresser more often than women (every 6 weeks), they spend less time at each visit (about 40 minutes) than women (about 75 minutes on average).