Origin was a personalized news app built on artificial intelligence,  that collected individual content according to interest and conveyed it in a visually appealing way.

When, during a visit to the hairdresser, calm was preferred to the usual small talk by placing the cell phone in front of the mirror and activating the app, the idea of smadooh MEDIA was born.


  • Mid 2015 – Foundation Apalion AG
  • Beginning of 2019 – resumption of the project “Salon TV
  • Mid-2020 – Gaining GIDOR Coiffure as a rollout partner
  • End of 2020 – building of team, creation of the brand “smadooh MEDIA”.
  • Early 2021 – go live with over 1,000 screens in 128 locations
  • Mid-2021 – successful proof-of-concept phase, further staff and network expansion
  • End of 2021 – Expansion to further locations and partners
  • End of 2022 – Expansion to a national network