With smadooh MEDIA, Apalion AG intends to establish an artificial intelligence-based DOOH network in Swiss hair salons (for the time being). Here, the A.I. plays a central role and serves as a trigger for prepared entertainment blocks, which are renewed monthly and broadcast according to age and gender. Entertainment quality plays a key factor here, and so we focus on regular surveys and ongoing optimization of entertainment blocks. Content is King!

smadooh MEDIA is the individual entertainment platform at the hairdresser. Item.

Thanks to frontal placement and above-average dwell time, smadooh MEDIA, in combination with precise targeting, offers the perfect complement to any media plan. With guaranteed performance values, transparent tracking and standardized reporting, we ensure a high level of planning reliability and efficiently spent advertising dollars.
smadooh a.i.