Apalion is a young tech company based in Wollerau with its front office in Zurich. Passionate specialists from the fields of media, IT, management and entertainment, supported by various freelancers, work every day to make smadooh MEDIA even more intelligent and as entertaining as ever.

Get in touch with us, we look forward to hearing from you!


The origin was a personalized news app that collected individual content according to taste and transported it in a visually appealing way.

When the cell phone was placed in front of the mirror during a visit to the hairdresser and the app was activated, the idea of smadooh MEDIA was born.

#added value

How great would it be if an artificial intelligence could recognize gender and rough age and then broadcast individualized content to entertain the hairdresser’s guests?

Two major hurdles became apparent: on the one hand, the processing power of the devices at the time was not strong enough, and on the other hand, nationwide Internet bandwidth was not yet available everywhere. So the idea of “Salon TV” had to be put on hold for the time being until the idea was revived in 2019. After about a year of planning and preparation, the time had come in February 2021 and smadooh MEDIA went live with over 1,000 screens at 128 locations.

Since then, we have been providing new, exciting content every month, focusing on the best entertainment for the hairdresser guest


  • Mid 2015 – Foundation Apalion AG
  • Beginning of 2019 – resumption of the project “Salon TV
  • Mid-2020 – Gaining GIDOR Coiffure as a rollout partner
  • End of 2020 – building of team, creation of the brand “smadooh MEDIA”.
  • Early 2021 – go live with over 1,000 screens in 125 locations
  • Mid-2021 – Employees and network expansion
  • End of 2022 – Expansion of the sites to an integrated national network


With smadooh MEDIA, Apalion AG intends to establish an artificial intelligence-based DOOH network in Swiss hair salons (for the time being). Here, the A.I. plays a central role and serves as a trigger for prepared entertainment blocks, which are renewed monthly and broadcast according to age and gender. Entertainment quality plays a key factor here, and so we focus on regular surveys and ongoing optimization of entertainment blocks. Content is King!

smadooh MEDIA is the individual entertainment platform at the hairdresser. Item.

Thanks to frontal placement and above-average dwell time, smadooh MEDIA, in combination with precise targeting, offers the perfect complement to any media plan. With guaranteed performance values, transparent tracking and standardized reporting, we ensure a high level of planning reliability and efficiently spent advertising dollars.


The smadooh MEDIA team consists of operational specialists from the areas of media, entertainment, tech and management and is concerned on a daily basis with the successful management of the DOOH network, both on a content and commercial level. The core team is supported by four freelancers in the production area (research, translation & editing/subtitling).
In addition to expertise, a broad cultural mix is just as important to us as a balanced gender ratio. We can proudly say that we have a 50/50 ratio and we speak German, English, French and Slovak.


Currently there are no open positions at Apalion AG.
Blind applications are welcome to be sent directly to info@apalion.com